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WEBC&E has established itself as an indispensable resource. Get the latest articles on industry news, campaign case studies, and more.
New Firm Focus: RMS Interactive - Campaigns & Elections
WEBJan 14, 2014 · Richard Schlackman wants to do to cookie targeting what he did to direct mail. One of the pioneers of the campaign staple, the veteran consultant is now jumping into the digital world with a new venture. The firm, called RMS Interactive (RMSi), has been a long time coming, says Schlackman. “The power of direct mail is its ability to target ...
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Building A Political Business: Launching and Expanding a Political ...
WEBWe spoke to more than twenty political firm founders from both sides of the aisle — owners who operate both small firms and large. An almost universal piece of advice they had for aspiring entrepreneurs: Launching your own business means embracing the unknown and accepting that there will be much to learn on the admin side.
HubDialer - Campaigns & Elections
WEBHubDialer is a Cloud-based predictive dialer and texting platform. We are the best-in-class solution for non profits and campaigns, membership based advocacy organizations, labor organizations, world class universities, and government agencies seeking to reach out person-to-person to members, constituents, and voters.
The 5 Traits of Winning Grassroots campaigns
WEBFeb 25, 2015 · Winning campaigns boil their approach down to five key practices: 1. They focus efforts on the voters most highly predictive of success. Great grassroots operations no longer rely alone upon vote history to select targets. Instead, they enlist analytics experts like Evolving Strategies on the Right and The Analyst Institute on the Left to ...
TCSG - The Campaign Solutions Group - Campaigns & Elections
WEBTCSG provides Polling and Survey Data Capture, GOP Voter Contact, Live Agent Voter-ID, IVR Polls, SMS Text, TeleTownHall, Legislative Advocacy, Patch-Through, Hispanic Outreach and GOTV. Since 1995 TCSG has made […]
2020 Rising Stars - Campaigns & Elections
WEBWe’re Proud to Announce the 2020 Class of Rising Stars. Since 1988, Campaigns & Elections has recognized the best young operatives in the campaign business with the coveted Rising Star award. It’s one of the most prestigious honors in the campaign world for a reason: industry giants are counted among the ranks of former Rising Stars. Rising ...
Heuristics: Shortcuts voters use to decide between candidates
WEBApr 26, 2010 · Single Factor Heuristic. When using a single factor heuristic a voter makes a decision based on which candidate is best on a single factor. Often this is a specific issue but it can also be a trait such as experience or hometown. Voters may employ this heuristic in a variety of ways. Some may screen candidates by rejecting candidates that fail ...