Whether you’re looking to fish on the lake or cruise down the river, find the perfect boat for your budget and lifestyle at American Marine in La Crosse, WI. Since 1960, folks have trusted our family-owned and operated boat dealer for a massive inventory of top-of-the-line boats and boat rentals. Our knowledgeable staff is here to help with your boating journey, whether you're here to purchase, service, store, or sell. Let's Go Boating!!