The new Apple TV 4K is likely to arrive in 2026 now, and I'm more than happy to wait.

I love Severance as much as the next TV obsessive (though I admit I'm a serial avoider of Ted Lasso—sorry), but I must be honest: Nobody calls the service those shows are hosted on "Apple TV+." And ...

Apple TV+ is now plain-old Apple TV, Apple told us yesterday. Confusing? Not for most. Indeed, Apple TV+’s dropping of the “+” was as inevitable as Max getting the “HBO” back. First, the news: In its ...

Apple has quietly rebranded its streaming service and removed the plus ("+") in the name of Apple TV+, now simply referring to Apple TV. The transition was quietly mentioned in a press release ...

Apple’s living room hardware has been relatively quiet for a few years, but all signs now point to a next-generation Apple TV arriving in 2025 with a substantial upgrade. With the streaming market ...

Apple has a new round of developer beta updates for tvOS 26.1, watchOS 26.1, visionOS 26.1,and more available today: beta 4 is here. Update: Public beta 4 is now available for select 26.1 updates as ...

Apple's services chief Eddy Cue made a rare podcast appearance on "The Town" to talk about Apple's TV subscription rebrand and reveals a few tidbits along the way. There have been a lot of questions ...