When you find something that inspires you, use it as a starting place—never a landing place. From there, bring your creative ...

It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing ...

A new study shows that when workers feel threatened by artificial intelligence, they tend to highlight creativity—rather than ...

While AI was once seen as a threat in Hollywood, particularly during last year’s writers’ and actors’ strikes, it’s now being ...

Saatchi & Saatchi MEA's Nicolas Geahchan explains why emotional intelligence still reigns supreme in creative advertising.

AI simulates thinking but lacks intentional or emotional awareness. AI will continue to be limited by binary logic and ...

Perspectives and Paths Forward," designed to guide the U.K. to "capitalize on its creative strengths," mentions the ...

"During the consultation, we have heard you loud and clear that what works for one part of the creative industries doesn’t ...