WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the ...

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed ...

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to ...

The company stressed that users who only use WhatsApp for personal messaging will see no changes to their experience, as all ...

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

The Status tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. Advertising is still ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while ...