Ice Cube brought in celebrities to help put on a big show when Big3 visited Intuit Dome on Saturday, but it was LA Riot's ...

Ice Cube's BIG3 basketball league transitioned to a new format this season, becoming a location-based league. The former ...

The Big3 organization launched the Young3 Basketball program at Verbum Dei High School in Watts, inspiring youth in underserved communities.

The BIG3 is back with Week 9's action taking place on Saturday at Intuit Dome in Los Angeles.

The BIG3 basketball atmosphere is one of a West Coast summer-style block party — quite literally — bursting with frenetic hip-hop energy brought straight to the hardwood. At the center is legendary ...

BIG3 co-owner Ice Cube said that if a dildo were thrown on the basketball court, it may lead to may than just an ejection from the arena.

"A lot of guys depend on the Big Three" - Darnell Jackson on how BIG3 became more than just a basketball platform originally ...

Week 6 of the Big3 Basketball season continues on Sunday afternoon, live from Detroit, Michigan, as the Miami 305 take on the ...

Rumors and speculation have swirled around LeBron James' future, but no official information has emerged. For now, the only ...

BIG3 Week 5 recap: Kevin Murphy puts on four-point masterclass, Corey Brewer carving out case for MVP The BIG3 was filled with thrillers in Anaheim's Honda Center, including a come-from-behind win ...

BIG3 has already come a long way, but it’s not satisfied with where it’s at. Its focus in its mission to attain more, however, isn’t different from what it was at the beginning.