Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Brian Niccol inspires a lot of confidence. So much, in fact, that when Starbucks announced the former Chipotle chief would ...

Wall Street applauded when Starbucks Corp. named Brian Niccol to head a rebound effort. Three months later, the cheers are ...

Starbucks revealed the date it will hold Red Cup Day this year: Thursday, Nov. 14, according to the popular coffee house ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

"Red Cup Day," a favorite Starbucks holiday tradition that offers customers free reusable cups, takes place this week -- but ...