MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

Cable news channel MSNBC is going to rebrand as My Source News Opinion World, or MS NOW, according to a new report from the New York Times. The change is happening because Comcast’s NBCUniversal is spinning off many of its cable TV assets into a new company called Versant, severing ties with the “NBC” part of MSNBC.

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

The rebranding — which stands for My Source for News, Opinion, and the World — comes as Comcast spins off several of its cable networks into a new company called Versant. The change will drop both the NBC name and the peacock logo from MSNBC 's branding.

Robby Soave and Lindsey Granger react to MSNBC announcing new name, "MS NOW."

Filmmaker Ami Horowitz says MSNBC’s rebranding to MS NOW “kind of sucks”. “It sounds like … some kind of feminist version of Mr Right Now … the branding just kind of sucks,” Mr Horowitz told Sky News host Rita Panahi.