MSNBC to change its name to MS NOW and drop peacock logo
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MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.
Six Matches Across NBC/Peacock, USA Network, and NBC Sports Digital Platforms Average 850,000 Viewers from Friday, Aug. 15-Sunday, Aug. 17
When MSNBC spins off from NBCUniversal (NBCU) by the end of its year to become an independent company, it will have a new name and logo. MSNBC will become My Source News Opinion World (MS NOW), and the multicolored Peacock logo MSNBC now borrows from its outgoing parent company will be replaced with a new red, white, and blue mark.
The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.
MSNBC is undergoing a makeover. As part of a new company, Versant, to be spun off from NBCUniversal in late 2025, the home of popular left-leaning hosts like Rachel Maddow and Jen Psaki will adopt a new name and logo.
The network has been building its own separate news division from NBC News. It will also remove NBC’s peacock symbol from its logo as part of the change.
NBC will showcase opening night, and there also will be Sunday Night Basketball, Peacock NBA Monday and Coast 2 Coast Tuesday.
The first regular-season Sunday Night Football game takes place on September 7 when the Buffalo Bills host the Baltimore Ravens at 8:20 p.m. ET on NBC and Peacock. It’s not technically a Sunday Night Football game, but the Chicago Bears host the Buffalo Bills at 8:00 p.m. ET on FOX.