Grok Imagine is another addition to the increasingly competitive AI video space, including OpenAI's Sora, Google's Veo 3, Runway, and more. Having audio built in also helps the tool, as sound is still not a universally available feature in all AI video tools.

Elon Musk is unsurprisingly very enthusiastic about his company’s latest toy, claiming on X that the number of images generated using Grok Imagine grew from 14 million to 20 million in the space of a day. He has also talked up its potential as a meme motherload and promised its existing capabilities will "improve radically" over time.

Grok Imagine lets you generate AI images and videos from text prompts. The results aren't always accurate, but Elon Musk says it will get better 'almost every day.'