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American Eagle, Sydney Sweeney

MarketWatch on MSN · 3h

Sydney Sweeney and Trump may have been good for American Eagle’s stock, if not consumer demand

The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,

Forbes on MSN · 5h

American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.

Newsweek on MSN · 1d

American Eagle scores big win amid Sydney Sweeney ad backlash

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

4hon MSN

Sydney Sweeney's Dolly Parton-inspired Western will benefit from ad backlash: expert

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

ADWEEK on MSN9h

Sydney Sweeney Redefines Brand DNA

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

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