Discount store chain Target says it's joining rival Walmart and a number of other prominent American brands in scaling back corporate diversity, equity and inclusion initiatives.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.

Target is the latest company to make changes to its diversity, equity and inclusion (DEI) programs as pressures mount. Several firms have rolled back their policies in recent months.