The logo design industry is changing at a lightning-fast speed. What was trendy five years ago may not even ring a bell today. As methods of attracting customers become more effective, logo design ...

The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo animation can range from subtle movements to complex 3D effects, but at either extreme, ...

In a building hard by the east end of the Morrison Bridge, behind an entrance that still bears the engraved words "John Deere Plow Co.," down a stale second-floor hallway, in an airy corner studio, ...

The principal role of a logo is to identify, and simplicity is its means… Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness. – Paul ...

In 2023, it shouldn’t have to be said that diversity and inclusivity are important across all aspects of life. And yet, here we are, having to say it. Especially with the ongoing uneasy cultural ...

It's safe to say that the '90s is having a moment, and if you were there you'll remember that the sitcom was TV royalty. Thanks to syndication (more on that later), TV branding was suddenly ...

The need for great logo design is ever-present. As business owners and startup launchers, we need a logo to introduce ourselves to potential customers, clients and partners, make them a promise and ...

Chapstick very quietly and very subtly changed the font of its logo this May. Did you notice the difference? It’s also relatively easy to miss the digital payment company’s May logo change. While the ...