Printing Impressions

The Importance of A/B Testing in Direct Mail Marketing

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...
MarketingProfs

Read It Out Loud: The Cold Email Test That Improves Response Rates

Learn how to improve B2B cold email reply rates with the read-aloud test, the 100-word rule, stronger personalization, and ...
Printing Impressions

The Importance of A/B Testing Email

I just read an interesting statistic. According to an email study from The Relevancy Group, only 30% of marketers conduct A/B testing for their email marketing. Considering that more than 20% of ...
Forbes

A/B Testing: A Powerful Tool For Optimizing Your Google Ads

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...
Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...