Today Adobe (news, site) announced the release of Adobe Tag Manager for the Adobe Online Marketing Suite (OMS). Powered by Omniture, this tool provides a tag management framework for the entire Adobe ...
Personalized marketing speaks to people. It really does. According to a recent Adobe survey, customers were 51 percent more likely to make a purchase and 49 percent more likely to become loyal to a ...
With the announcement of Adobe Launch, Adobe adds a new element to its Cloud Platform. In this exclusive news analysis, we explain why Adobe sees this as a big advancement in tag management. Step back ...
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