GIFs are everywhere. Short for Graphics Interchange Format, the format isn't new (it's been around since the late 1980s), but it's becoming the go-to language for how millennials communicate via text.

The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.

GIFs are nothing new, but their use is more popular than ever. Here’s why brands should include them as part of their content marketing strategy. GIF, which is an acronym for Graphics Interchange ...

This Gif-tastic Tumblr is called This Advertising Life, but its truths are applicable across industries. Non ad types can simply substitute the appropriate office obstacle or vexing/satisfying ...

“We’re the only platform...that can get your advertising into messaging.” People now search and send 7 billion GIFs per day using Giphy, a number that’s doubled every two years, explains Chung. Giphy ...

NEW YORK: GIFs are growing in prominence as a way for brands to drop into the bloodstream of the internet, according to a new report. The looped video format is popular with young people who dip into ...

Is there any dusty corner of the Internet isolated from the fervor of the GIF craze? Now it appears that these mesmerizing mini-movies have crept into advertising. Take, for example, an email that The ...

In this content-driven world, it’s hard to capture the consumer’s attention and raise awareness at the same time. Agencies have been trying to captivate the Gen Z consumer by leveraging from popular ...

Google owns search intent. Facebook owns the social graph. But the “emotional graph” is still up for grabs -- or so goes the argument David McIntosh, cofounder and CEO of the mobile GIF keyboard and ...

NEW YORK: GIFs are growing in prominence as a way for brands to drop into the bloodstream of the internet, according to a new report. The looped video format is popular with young people who dip into ...