Consumers can submit 200-word TVC scripts and vote on other entries at a website hosted by NetEase, in an eight-week marketing campaign designed to deepen involvement with Pepsi. "How the consumer is ...
Pepsi is taking the Pepsi Challenge to advertising’s biggest stage with a 30-second ad that will run during Super Bowl LX, per details shared with Marketing Dive. The PepsiCo Content Studio and BBDO ...