From mismanaging organic reach to letting AI dilute their brand voice, this article explores the key mistakes companies must ...

As we progress through 2025, AI agents are moving from mere supportive copilots to fully autonomous systems capable of ...

AppLovin APP stands out in 2025 for its explosive revenue and profitability growth, driven mainly by the AI-enhanced ...

The MarTech Companies Quadrant provides an in-depth analysis of the global MarTech landscape, highlighting the top 28 quadrant leaders from over 100 evaluated companies. MarTech encompasses tools like ...

For CIOs and business leaders, the mandate has shifted from exploration to execution. Deploying the wrong AI solution doesn’t ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Smartly, the AI-powered advertising technology company, today announced its flagship event for the advertising industry, ADVANCE. Taking place on Wedn ...

Without that foundation, you will be casting wide nets," he said. An example of the growing relationship between technology and marketing is the recent rollout of RaceTrac's next-generation mobile ...

Alphabet's Google illegally dominated two markets for online advertising technology, according to a federal judge.

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...

Health system marketing teams continue to turn to generative AI to direct content and strategy. Aurora, Colo.-based UCHealth, for instance, is using the technology to enhance its virtual assistant ...