Amul went on to point out that Masti Dahi is a product manufactured in ISO certified dairies and go through more than 50 ...

The Breastfeeding Promotion Network of India (BPNI), an organisation working to protect, promote and support breastfeeding practices, has filed a complaint with the Union government against Amul for ...

The Gujarat Cooperative Milk Marketing Federation (GCMMF), the managing entity of Amul, has reduced the prices of its popular milk variants—Amul Gold, Amul Shakti, and Amul Fresh—by Re 1 per kilogram.

Everything changed when the management began looking into the word “organic”. Amul told farmer-co-operatives: go organic, and we will find you the market. “To consumers, it is a product promise free ...

A purported image of Amul girl asking people to “Vote or don't vote” is going viral on social media. The advertisement read in Hindi, “Vote or don't vote, take the right decision. Your vote is ...

Amul brand strength was evaluated with a Brand Strength Index (BSI) score of 91.0 out of 100, earning it the prestigious AAA+ rating. Amul's performance in familiarity, consideration, and ...

Indian advertising has just lost one of its greatest. Sylvester daCunha, founder of daCunha Communication and the creator of Amul’s iconic Utterly Butterly Delicious advertising campaign, died on ...

I’ve never liked American cheese. Before you lambast me about being a cheese snob, hear me out: the reason I dislike American cheese has nothing to do with the fact that it’s processed. Quite the ...

Jayen Mehta is a very busy man. Understandably so, as it is no mean feat to give legs to India’s prime minister’s vision of making Amul “the taste of the world.” Mehta, a campus recruit of IRMA ...

Amul, the popular dairy brand known for its tagline ‘Taste of India’, has taken a significant step by introducing its fresh milk products on the international platform for the first time. This move ...