The partnership was born from Argos' desire, like that of many marketers, to understand the elusive connection of when (and how) a view of a TV ad converts into a sale. The result is a bank of ...

Although Home Retail warned that first half-year sales at Argos would likely fall, as it transitions the business into a digital retailer and battles weaker demand for electronic products, it said ...

Advertising special offers without clarifying the deal was ‘while stocks last’ breaches advertising rules, and a number of complaints made to the ASA about Argos’ conduct were upheld. The ASA ruling ...

One of the UKs leading multichannel retailers, Argos, is to capitalise on its consumer reach by selling advertising space in its catalogues, stores and online. Describing the move as offering their ...

Google is working with Argos on a new online advertising tool that updates shoppers with live product availability from local stores. Called local inventory ads, Argos was among the first retailers ...

The retailer is also considering launching a range of toys inspired by the blue aliens, following positive responses and requests from customers. It will look to use the brand characters across more ...