Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

April 28 (Reuters) - Snap Inc (SNAP.N), opens new tab will roll out new features to make it easier for brands to create augmented reality shopping experiences on its Snapchat app as well as a flying ...

Augmented reality (AR) has come a long way since Pokémon GO made it a household term in 2016. Now the blending of computer-generated images with photos and live views is quickly becoming a standard ...

If a consumer sees a vehicle they like at the grocery store parking lot, their child’s school or just about anywhere, USAA is giving its members the opportunity to gain information immediately about ...

(SEATTLE) — Amazon announced this week that its augmented-reality shopping tool — which allows users to visualize how an item will look in their home before they purchase it — is now available on ...

Augmented reality shopping is about to level up, thanks to a new capability introduced in iOS 16. The new Apple RoomPlan API uses the LiDAR scanner in recent iPhone Pro models to create a 3D room plan ...

Why Pokémon Go was vital to jumpstarting the decision-making process; How outstanding mobile offerings must differ from online offerings; and The three brands that inspire his business creativity the ...

Amazon is making it easier to “try before you buy” — virtually, at least. The tech giant on Thursday launched a new try-on feature within its iOS app that uses augmented reality to show shoppers how ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Facebook parent company Meta is shutting down development of its smartwatch. For the past two years, reports have said Facebook is working on a smartwatch with two cameras but according to Bloomberg, ...