If you’re wondering whether it’s beneficial to incorporate video content in your overall B2B marketing strategy, keep these statistics in mind: 92 percent of B2B customers watch videos online 43 ...

In an age of information overload, video is a great way to bring attention to your business. It’s naturally engaging, and it provides content that’s easy to digest. Video is a growing element of a ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

The video opportunity in front of us is enormous. And like Chief Brody said, B2B is gonna need a bigger boat. B2B World Fest, ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before they ever speak to a sales rep. Committees of six to thirteen people weigh ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Peter Hillowe Videos have ...

Throughout my two decades as a serial entrepreneur and marketing leader, I've seen how each new technological wave offers immense opportunities. And as the founder and CEO of a fractional CMO agency ...

In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for years, and today ...

Most B2B marketing teams know that video matters, but still struggle to fund and execute on it. LinkedIn reports that 78% of B2B marketers use video as part of their marketing mix, and many plan to do ...

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping ...

Influencer marketing is not about getting millions of views on TikTok. It’s about influencing a specific group of customers, who could be reached on many different channels, such as LinkedIn, Facebook ...

Dublin, Sept. 26, 2025 (GLOBE NEWSWIRE) -- The "B2B Marketing Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. The B2B Marketing Market grew from USD ...