Barbie Project Friendship has released a new trailer this week, highlighting several aspects of the gameplay and what Barbie ...

There have been a number of controversial additions to Mattel's Barbie line over the decades, but these two Ken dolls are ...

Rather than sharing promotional content from the point of view of a brand, the @BarbieStyle account now imagines what ...

Insights Your garage could be holding hidden treasure.  The 1990s were a great time for kids’ toys.  Changing technology from ...

From Barbie as the Princess and the Pauper to Barbie & the Diamond Castle, here are our must-watch titles from the Barbie ...

“Design has been at the heart of Barbie’s story ever since her creation sixty-five years ago,” Tim Marlow, CEO of the Design ...

Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Reenact your favorite Wicked scenes with Glinda, Elphaba and Nessarose dolls from Mattel. Pre-order now. Products officially ...

Sul Sul simmers! We are amid the pinnacle of movie adaptations, and it seems that fans of The Sims will also have something ...

Amy Schumer was almost the quintessential Barbie. Back in 2016, she was set to play the iconic doll in a film penned by Juno ...

A new game show looking for the “Ultimate Friends Fan” is coming to Max in honor of the beloved NBC sitcom’s 30th anniversary ...