Tesla's brand value declined while BYD's surged last year, according to research by Brand Finance ...

In today’s environment, your brand can’t be just a visual wrapper. It needs to coordinate behavior, allocate resources, and ...

Golfers may not dominate headlines the way entertainers do, but their strategic approach to partnerships offers one of the ...

With a new Canva update, your ChatGPT designs can now match your brand’s look, pulling in the right colours, fonts and logos without you having to tweak or redesign anything manually.

Forbes contributors publish independent expert analyses and insights. Allen Adamson is a noted brand expert. A brand is a promise delivered consistently. In a world overloaded with choice, brands ...

Apple has maintained its top spot as the world's most valuable brand, with consulting firm Brand Finance estimating the iPhone maker's brand value at well over $600 billion.

My father fell in love with America over a cup of vending-machine coffee at JFK airport. It was 1968, and he’d just arrived from Egypt — then under authoritarian rule — to start a new life. He’d never ...

Ocean Spray Cranberries Inc. has refreshed its brand identity for the first time in more than two decades as it looks to highlight a "wildly uncommon" approach to culture, creative and connecting with ...