Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Would your brand benefit from having customers so committed that they felt like your brand was part of their identity? According to marketing thought leader Mark Schaefer, community is “the last great ...

We’ve all witnessed the huge push toward community-based brands and keep hearing that we need to build a brand fanbase and foster it. That’s good advice. As rising privacy protections have made ...

MG Empower’s Joe McElligott argues that, to reclaim the term ‘community’ from buzzword limbo, we need to be serious about what a brand community really is. When a word is overused, it loses its ...

With every step your business takes, it’s essential to keep your customers, team, and industry associates informed, engaged, and connected to foster brand alliance and future growth. The Fast Company ...

Building an authentic community centered around a brand’s identity, voice and story has become more important for marketers in recent years. With social media platforms serving as the epicenter of ...

Often the benefits of a brand community seem so obvious it’s not even worth measuring. After all, which organization wouldn’t want a group of customers who like and support them? Yet a brand community ...

I am the CMO of SignatureFD, a wealth management RIA that helps clients transform their wealth into NET WORTHWHILE. In the tapestry of marketing lies a subtle yet profound truth: People don’t buy from ...

The Salina Area Chamber of Commerce has launched a new community brand and marketing initiative to attract visitors, ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...