Opinions expressed by Entrepreneur contributors are their own. A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s ...

Promoting a brand identity is the substance of any marketing campaign. However, a brand is made up of multiple elements. There is your company name, logo, colors, graphics, brand promise, tone and ...

Opinions expressed by Entrepreneur contributors are their own. What does the word “branding” mean to you and your business? Does it apply to your marketing or sales strategy? But if the intention of ...

The way you position and identify your brand has a huge impact on the way you’re perceived, from the business opportunities you’re offered to the type of customer who purchases your products or ...

Q: We've recently been presented with some very attractive opportunities that have the potential to really grow our company. How should we evaluate these? A: Let me offer you congratulations—and ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

What does the word “branding” mean to you and your business? Does it apply to your marketing or sales strategy? But if the intention of marketing is to sell, and the intention of selling is to ...