Having employees act as brand ambassadors is a low-cost way to increase your company's marketing reach and engagement ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Start with your core goals: Know exactly what your investment company wants to achieve before you even think about marketing ...

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For marketers who spent most of the past year trimming budgets and delaying launches, it's no shock that 2024 will bring more of the same. A recent study from Gartner found that 75% of senior ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Papa Johns today (April 2) unveiled a new brand platform, "Better Get You Some," that is the first major marketing effort overseen by CMO Mark Shambura and The Martin Agency. Shambura, who joined the ...

Board hears presentation on countering 'swap meet' perception, strengthening digital presence for weekly street market.