Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 ...

Starbucks will make a number of changes designed to improve both the customer and associate experience at its cafés.

Niccol said the following on the earnings call: We're reclaiming the third place, so our cafes feel like the welcoming coffee ...

Starbucks' ex-CEO, Howard Schultz, told Fortune he trusts successor Brian Niccol to revitalize the company. Niccol plans a back-to-basics strategy as the coffee chain faces low sales. Schultz ...