Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Starbucks’ new CEO Brian Niccol is facing stressed-out baristas who gripe they are being thrown into “skeleton” crews as they scramble to meet a barrage of coffee orders, according to a report.

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four ...

In his first quarterly earnings call with Wall Street analysts as Starbucks CEO on Wednesday night, Brian Niccol offered investors and employees alike something they've long been longing for ...

Starbucks' new Chairman and CEO Brian Niccol wants customers to get their orders hand-delivered by a barista in four minutes or less, a goal that will be central as he tries to reinvigorate the ...

Starbucks shares dropped Wednesday after the company warned its inflation-battered customers are cutting back on its pricey coffee — even as its new CEO Brian Niccol begins a turnaround bid.

By Waylon Cunningham (Reuters) -Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S ...