Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

Starbucks’ new CEO Brian Niccol is facing stressed-out baristas who gripe they are being thrown into “skeleton” crews as they scramble to meet a barrage of coffee orders, according to a report.

Starbucks' new Chairman and CEO Brian Niccol wants customers to get their orders hand-delivered by a barista in four minutes or less, a goal that will be central as he tries to reinvigorate the ...

In his first quarterly earnings call with Wall Street analysts as Starbucks CEO on Wednesday night, Brian Niccol offered investors and employees alike something they've long been longing for ...

By Waylon Cunningham (Reuters) -Starbucks' new CEO Brian Niccol has his work cut out for him. Tasked with reassuring investors that the company's coffee shops are still hugely popular in the U.S ...