Using lighter colors, such as white or light gray, in a logo or brand design can convey a range of positive attributes. White ...

Color may have the power to influence your mood. To increase time spent in nature, consider adding color to your outdoor fit.

However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of ...

While green has a slightly longer wavelength than blue, it still offers similar benefits to your mood. “Today, green is ...

Rooted in color theory, psychological experience ... These colors represent anxiety because of color psychology theories as well as the overall human experience. Many studies have been performed ...

The color scheme is derived from color theory—the study of how hues connect with one another and are perceived by the human ...