Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience. Brands spend billions of dollars on ...

Understanding product life cycles helps predict profit timelines and necessary strategies. Effectively managing each stage, from introduction to decline, maximizes profitability. Competitor actions ...

The company redefined and expanded the consumer life cycle from transaction-based interactions to long-term engagements. The company projected a similar cadence of revenue and store count growth in ...

For the first time, consumer good companies are joining forces through The Consumer Goods Forum (CGF) to set the agenda for the development of new plastic recycling technologies. The CGF’s Coalition ...

Consumer spending is a coincident-to-lagging indicator, not a leading one, so it’s a poor tool for forecasting the business cycle. Durable goods consumption is the most cyclical and informative ...