The retail landscape is shifting quickly. After years of leaning heavily into e-commerce during and following the pandemic, major retailers are trying to pull shoppers back into stores, and they're ...

Behavioral data isn’t just for e-commerce anymore. Thanks to advances in in-store technology, physical retailers can now capture the same kind of insights into how shoppers move, pause, browse and ...

Forbes contributors publish independent expert analyses and insights. I help leaders bridge the gap between data and business impact. A decade ago, businesses bought into the hype that more data—and ...