Edo State governor’s wife Mrs. Betsy Obaseki has said the current administration is prioritising women’s economic empowerment and development, to enable them become more productive. Mrs. Obaseki, the ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

Governor Monday Okpebholo of Edo has approved a ₦1 billion soft loans for market women in the State, to help boost their businesses and improve their lives. The Governor announced this on Friday in ...

NEW YORK--(BUSINESS WIRE)--TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new report from TV outcomes company EDO. From NCAA ...

The governor’s wife stressed the need to launch Edo women into agriculture to reduce the level of poverty in the state. Addressing the beneficiaries on the occasion of International Women’s Day, the ...

Edo state women under the umbrella of League of Women Voters in Edo State (LOWVIES), Edo Women’s Justice Network (EWJN) and Benin Women’s Forum (BWF) have pledged support for Monday Okpebholo, the ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by Financial Service, Insurance, and Restaurant brands. Women’s sports advertising ...