Gino Sesto is the Founder of DASH TWO, a media buying agency in Los Angeles, specializing in out-of-home advertising & digital advertising. Remember the hype around Apple’s iconic “Shot on iPhone” ...

Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are ...

Commercials for Quviviq and Shingrix topped a recent ranking of the most effective ads across English- and Spanish-language media last year. Earlier this week, research and analytics company EDO ...

A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform ...

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, ...

Behold, the medium rectangle ad banner (also known as a mid-page unit, or MREC), a wondrous 300x250 pixel digital canvas that has captivated and charmed audiences for years! A rectangular gem; not too ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

Creating ads can feel like an overwhelming task, especially when you’re juggling tight deadlines, limited resources, and the pressure to stand out in a crowded digital space. Whether you’re a small ...