[Editor’s note: This is the first of a series of articles that we’re writing about branding for startups. It’s part of our latest initiative to find the best brand designers and agencies in the world ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Opinions expressed by Entrepreneur contributors are their own. A brand identity consists of the business values, and how the brand communicates those values through its products and services. It’s ...

Today, the Mellon Foundation launched a new visual identity, including a flexible and dynamic logomark, color palette and sonic elements. Led by Eddie Opara, a partner in the New York office of ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Jane Anderson works with Thought Leaders and Industry Experts to help them build their Personal Brand, Content Creation and Tribe Building. But now, those people who have begun their personal brands, ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

All marketers today face a quintessential challenge: How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the ...

Our logo and wordmark lockup functions as a discrete element with its own specific considerations. It also acts as our signature, which is why we apply additional rules to ensure its consistent use.