First Direct has launched an integrated campaign intended to reignite its status as one of the UK’s favorite challenger brands. At the center of the multimedia push is a strangely compelling, ...

First Direct, an online bank in the UK, recently held its “Pictures of Happiness” promotion on Facebook. From thousands of photos submitted, seven were shortlisted for a public vote and one winner was ...

I’ve long been an admirer of First Direct. Recently I’ve begun to think that First Direct might be the model for how banks defend themselves from the rise of supermarket banking. First Direct is ...

First Direct debit card goes fee-free for overseas spending meaning near-perfect exchange rates First Direct has scrapped all fees for overseas spending and cash withdrawals on its debit card for both ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Bud's data enrichment capabilities are being used to put ...

First Direct has re-launched its £175 bank switching incentive – but you’ll need to be quick if you want to snap it up as it will disappear in less than a month. While the cash sum is not the biggest ...

You'll need to have a First Direct current account. If you already bank with First Direct, you can open the regular saver online* – apply now and you'll get the new rate from 1 December. If you're new ...