NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, ...

Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

Though shopping is a major part of digital life, buying clothes online is still a somewhat fraught experience. Trying clothes on at the store is still an integral part of the shopping experience, ...

The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst. While few have prioritized the fitting room experience, Good American, River Island and ...

A new startup called Oak Labs is bringing smart dressing rooms to Ralph Lauren and the broader retailer landscape ahead of the holidays. When a customer walks into one of Ralph Lauren's smart dressing ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

Never mind the rush to sell in this current economy—retailers have always been focused on harvesting any and every opportunity to up-sell and cross-sell. While analysts and retailers alike have been ...