The best advertisements don't just sell products — they are creative and make us think about the brand long after we've seen it. These campaigns employ a variety of tools to hook us, such as clever ...

The Super Bowl has always been a news- and money-making event, but this year it is an American economic bonanza. What is more American than this confluence of excess, fun, competition, and celebration ...

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water.The National Advertising Division, which is ...

If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...