Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

A few weeks ago, word arrived that the Geico cavemen—those Neanderthal chaps who appear in some of the car insurer's television ads—might get their own sitcom on ABC. It's early days, of course. (A ...

Using Geico might be so easy a caveman could do it — but who actually were those cavemen? Here are the men behind these iconic Neanderthals. Senate Democrats finally crack GOP unity on Trump's Iran ...

Long before we had the GEICO gecko, the insurance company had another recognizable mascot — the caveman. The caveman became a staple for GEICO as they released a series of commercials around the idea ...

Winner for most unusual piece of development this pilot season goes to ABC, which has turned a series of quirky Geico commercials into an actual half-hour comedy project. “Cavemen” will revolve around ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

The popular Geico caveman commercials are back. And that means an Illinois native is in the national spotlight. Who plays the Geico Caveman? Jeff Daniel Phillips, a Chicago native, is the actor in the ...

The Geico cavemen are back ... and now, they’re looking for love. The ubiquitous spokesmen for the D.C. insurer are now the subject of a new interactive marketing campaign by the company, ...

Geico is taking its trademark Neanderthals out dancing, via an interactive promotion running on the Ecast in-bar jukebox network. "Dancing Caveman" began appearing this month on Ecast's ...