Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

A young woman shopping for Zyrtec at Walmart learned a little bit about how the world works while going through the process of comparing the brand-name allergy medicine to its Walmart-branded generic ...

Wondering whether to opt for store brand or name-brand food at the grocery store? We have insider secrets to share! Should you spend the extra buck or two on that name-brand ketchup or just reach for ...