As planning for Thanksgiving gets underway, budget-conscious shoppers who buy store brands can expect to shell out more for their holiday spread, according to a new report by the Wells Fargo Agri-Food ...

Some store brand formulas satisfy the most discerning shoppers, but here's when you might want to pay for the label.

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Don't let sleek packaging fool you. These common budget products offer the exact same performance as the premium brands.

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

A young woman shopping for Zyrtec at Walmart learned a little bit about how the world works while going through the process of comparing the brand-name allergy medicine to its Walmart-branded generic ...