Don't let sleek packaging fool you. These common budget products offer the exact same performance as the premium brands.

Add Yahoo as a preferred source to see more of our stories on Google. Famous brand name foods - Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Ever stood in the grocery aisle staring at two nearly identical products, wondering if that extra few bucks is really worth ...

There's perks to shelling out more.

PHOENIX — With flu cases rising overseas in countries like the United Kingdom and a new variant identified in Japan, experts warn that the United States could face an earlier flu season this year.

“Million Bazillion” listener Kade wants to know why brand-name products cost more than store-brand and generic products. Bridget and Ryan head to a grocery store where they meet a talking can of soup ...

It's easy to think we're getting a great deal when we purchase generic no-name items instead of brand-name ones, but it's also easy to forget that can come at the expense of quality and even your ...

While consumers are increasingly open to alternatives, some categories still come with emotional or perceived quality attachments that keep people overspending.