Generic terms—those words that actually name a product or service—are ineligible for trademark protection under current United States trademark law. The United States Patent and Trademark Office ...

The Supreme Court ruled that some generic words paired with “.com” can become federally protected trademarks. On Tuesday, the court ruled by an 8-1 vote in favor of Booking.com, a website founded in ...

Editor’s note: This post was originally published on March 16, 2020. U.S. Patent and Trademark Office v. Booking.com raises the question whether a business can create a registrable trademark by ...

“One critical reason the Court put forward was consumers’ association of “Booking.com” with one source: Booking Holdings, Inc. Yet, under existing trademark law, no amount of consumer recognition can ...