Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode ...

Google and Amazon compete for people’s time and wallets, and for advertisers’ budgets. And on Wednesday, they both kicked off their marketing industry conferences and announced a round of big ad tech ...

Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ratings. Advertisers are starting to see click and conversion data ...