Instead, it went for buzz with paid celeb appearances, including event host Jimmy Fallon and others like Stephen Curry, podcaster Alex Cooper, the Jonas Brothers, and more. The result was a watered-down, cringey, and at times almost QVC-like sales event, which Reddit users immediately dubbed “unwatchable.”

Google is expected to launch the Pixel 10, Pixel Watch 4, new Pixel Buds and maybe even a MagSafe-alternative on August 20.