Yellow Pages signed a data licensing agreement with Google in 2004 granting the Mountain View, Calif.-based company access to its databases and in 2006 began embedding Google AdWords on its websites.

The white pages of the phone book are the residential listings. People who have opted to be listed in the phone book are included in the white pages in alphabetical order.

Do People Still Use the Yellow Pages? The Answer May Surprise You Yellow Pages has successfully transitioned from a telephone directory service to a major online player. What about you?

Phone books are usually divided into at least two sections. The white pages were residential listings, the yellow pages were for businesses, broken into categories and listed by alphabetical order.

Local marketing industry savants have long been predicting the demise of print Yellow Pages books, going the way of the buggy whip due to overwhelming competition from Internet alternatives ...

Last weekend, I discussed a Google “Yellow Pages” strategy unfolding in “Google targets $100 billion Yellow Pages industry?” and “Google Yellow Pages?: Google SERPs map enhanced local ...

Yellow Pages directories have been appearing on doorsteps across Australia in recent weeks. As often as not, they go straight into the recycling bin. In the world of the internet and e-commerce ...

A new web site is giving Americans a way to say "no thanks" to the deliveries of yellow pages phone books. Starting today, the Yellow Pages Association has set up a one-stop shop, ww ...

Iconic phone directory Yellow Pages is being axed after being a fixture in every home for 51 years. The one time bible for business numbers was first launched in 1966 by the General Post Office ...

The worldwide Yellow Pages industry is valued in excess of $100 Billion, according to “Global Yellow Pages™ 2005: The Kelsey Group’s Outlook & Forecast.” Earlier today, I signaled Google ...