Oracle has acquired Grapeshot, a UK-based contextual targeting startup, the companies announced Tuesday. Grapeshot provides pre-bid insights based on the media being considered. Terms of the deal were ...

In the era of fake news and controversies over how brands’ advertising — via programmatic platforms — unwittingly ends up alongside content with which they’d rather not be associated, Oracle has made ...

LONDON & VENTURA, Calif.--(BUSINESS WIRE)--Grapeshot, the UK-based digital advertising technology company specializing in keyword targeting, is pleased to announce today that it is rolling out their ...

Keyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters ...

Oracle said on Tuesday that it's buying Grapeshot, the company behind a "brand safety" platform used by marketers. Financial terms of the deal were not disclosed. Grapeshot's core platform is billed ...

NEW YORK & LONDON & SINGAPORE--(BUSINESS WIRE)--Grapeshot, the advanced keyword technology provider, announces today the completion of a new funding round, which raises $8.5 million, to further fuel ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. As GDPR hits the UK this May, how will it affect the US? According to Grapeshot’s vice ...

AdTech has been lumbering along in the last few years, with a number of M&A moves to consolidate the market – not least the purchase by Verizon of AOL, allegedly (in the main) for its ad platform. But ...

Mediamath has integrated Grapeshot to offer its 7,000 plus brand clients the ability to determine brand safety ahead of bidding and serving an ad. Grapeshot's solution claims to crawl more than 7.5 ...

John Snyder, co-founder of contextual targeting provider, Grapeshot, has joined next-generation contextual AI specialist Illuma Technology as a shareholder and active investor. Snyder built Grapeshot ...