In today’s environment, your brand can’t be just a visual wrapper. It needs to coordinate behavior, allocate resources, and ...

When you hear ‘branding,’ do you immediately think of a Fortune 500 company dropping six figures on a new logo and ad campaign? Numbers like that are out of reach for most businesses here in Maine, ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Getting your name out there is always a priority when you're in business. But few seasons present the opportunity to increase your exposure and build your brand like the holidays. With the holidays on ...

Branding is an essential aspect of any business. An effective brand strategy gives your business a leader in the competitive markets. As a small business owner, only companies like Google, Meta, ...

Even with a small budget, you can enhance your brand presence, establish credibility and connect with your audience by focusing on simplicity, staying authentic and using affordable tools. Utilizing ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Sariki Abungwo, Founder/CEO of Blesatech. Helping small business owners to start and grow their businesses by leveraging marketing systems. In today’s saturated market, where competition is fierce and ...

You're pulling a huge, mobile advertising opportunity every day -- an ideal place (particularly for dry van and reefer haulers) to put signage for your trucking company. Trouble is, you don't own that ...

Your business exists to serve people. After all, you’re not building in a vacuum, and your business doesn’t grow in silence. You want to be seen, talked about, and remembered—for the products you’ve ...