In today’s environment, your brand can’t be just a visual wrapper. It needs to coordinate behavior, allocate resources, and ...

When you hear ‘branding,’ do you immediately think of a Fortune 500 company dropping six figures on a new logo and ad campaign? Numbers like that are out of reach for most businesses here in Maine, ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

Many founders actively avoid becoming the “face” of their brand and want their company to become the undisputed industry authority, not themselves. Founder branding doesn’t require ego-driven ...

Getting your name out there is always a priority when you're in business. But few seasons present the opportunity to increase your exposure and build your brand like the holidays. With the holidays on ...

Branding is an essential aspect of any business. An effective brand strategy gives your business a leader in the competitive markets. As a small business owner, only companies like Google, Meta, ...

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

Quite simply, a strong brand is vital, as the struggle for customers’ attention continues to heat up; it’s a fundamental piece of the marketing puzzle and one that is crucial to nail from the ...

When we think about branding, we often think of branding from a customer or end user perspective; however, strong branding can also be crucial for a successful talent and recruitment strategy. Today’s ...